Zero Waste 2025
The Zero Waste 2025 Report is a comprehensive analysis of changes in Poles' attitudes towards ecology and brand responsibility.
A trend that is maturing. Expectations that are changing. Decisions you need to make.
Based on data from 2019 (the first edition of our report) and 2025, the report captures real shifts in trends, sentiment and expectations. It is a ready source of insights for marketing, ESG, CSR and communications strategies.
In the report, we explore the following questions:
How perceptions of the climate crisis have changed
What does consumer environmental awareness and pragmatism look like in 2025
What are the biggest barriers to green behaviour (e.g. segregation)
Which industries are perceived to be the most harmful today
Which brands are perceived to be ‘doing the right thing’