Unsustainable
The Polish do not think about sustainable development. Most of them want only to satisfy their own needs and the problems they are struggling with. However, there is growing awareness that the meeting of needs should be more reasonable and responsible. People are starting to think about plastic, ecology, the environment, waste, air/ smog, water.
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Poles feel they are burdened with the responsibility for the waste and the cost of their segregation
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want to force producers to completely give up plastic packaging
In the most advanced from, this becomes the ZERO WASTE approach, combined with the awareness of different companies/ brands, their products and services.
The report includes answers to the following research questions:
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what are the remedies/ symptoms?
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what are the motivations?
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who is sensitive and to what?
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what are the barriers?
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who is the pioneer, who is lagging behind?
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can zero/less waste be a market opportunity?
The report on the zero/ less waste trend is titled “Unsustainable” and includes over 260 slides, it is filled with examples, a living language and inspirations.