Video Love Story 2
We are living in the times of the video shock, the era of the curse of abundance. The TV, laptop and smartphone all fight for the same attention. It is a raging total war for attention and the weapon is content.
0%
of Gen Z spend of their time watching any video
0%
of Gen Y pay for access to paid platforms, sharing costs with friends or family
0%
of Gen X prefer watching TV on the big screen
Video Love Story 2 is the second edition of a vast, proprietary IQS study that allows examining the similarities and differences between the Xs, Ys and Zs in video content consumption.
You will get to know their video diet and you will learn what (formats), on what (screens), where from (sources), how and with whom (habits) they consume video content in specific age groups.
Video Love Story 2:
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keeps you updated on the changing world of consumption of varied video content on TV, the OTT platforms, on the Internet.
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provides many insights which help you better understand your clients and create a relationship with them.
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will help choose the channels and when designing communication activities.
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will provide many inspirations for developing video content.