Youths’ World 6
The report is aligned with business needs and provides a full picture of what young people are like in Poland, what they believe in, what they no longer believe in, and what matters to them. What is their stance on role models, identity or the environment?
0%
of young people worry about the situation in Poland
0%
of young people do not want to have a child in Poland
0%
of young people have emotional problems
Being up to speed is much more important in the world of the youths, than in any other age group.
Thanks to our many years of experience with Youths and their market behaviors, we have developed the newest, sixth edition of the report, which helps understand young consumers: their needs, desires, tensions, and first of all, to keep up with the change that took place over the past three years since our previous report (2019).
Thanks to the clear and distinct tribal segmentation based on a thorough quantitative study, you will gain an understanding of the criteria differentiating four segments of today’s Youths.
At IQS, we have been looking at Young consumers for as many as 17 years. This is why our Clients see Youths’ World as the most comprehensive, insight-generating and marketing-applicable research project dealing with this social group in the Polish market.
The abundance of fresh insights acquired from several months of netno and ethnographic studies is sure to provide many inspirations and hints on how to follow Youths, to be understood and accepted by them.
The report has been developed in a modular form: CORE, #Digital and #Money/Young Shopper.
We also have experience in workshops on key problems relevant for Clients working in such sectors as the media, finance, tech, FMCG and social institutions.
See our offer, Meet the youths and follow the change that has taken place in their surroundings, and, more importantly, the change that took place within them.