Fan World
Poles are a nation of supporters. Football and ski jumping reign. Supporting is a team sport - preferably in the company of cheer and watching TV. Every third fan chooses brands that support athletes.
0%
Poles watch any sporting event at least once every few months
0%
watches sporting events with a partner
0%
Poles do not talk about sport and support
In the "Fan World" report, prepared jointly with the S/F Group (The Digitals and Scholz & Friends Warsaw), we explore the following issues:
- Fans: the most popular sport disciplines, commitment, attitudes towards sport and support
- Segmentation: types of supporters in Poland
- Brands, products: brands and products identified with sport
- Menu: FMCG products and brands that accompany us during supporting
- Multiscreening: on what we watch sports events broadcasts.