Świat Młodych 7 (The World of Young People 7)
Świat Młodych 7 (The World of Young People 7) is the latest edition of our flagship report – a comprehensive quantitative and qualitative study that reveals the world of young people in Poland: their values, choices, lifestyle, needs and frustrations.
We live in times of constant change. The COVID-19 pandemic, the war in Ukraine, the climate crisis, migration tensions, skyrocketing living costs and the technological revolution driven by artificial intelligence – all of this is transforming our reality faster than we are able to understand and come to terms with it. Faced with this avalanche of challenges, no social group is under greater pressure than young people. They are the lens through which society looks to the future. Świat Młodych 7 is an attempt to capture their voice – to understand what young Poles feel, think and do in times of great change.
The latest report is a comprehensive, quantitative and qualitative study. It consists of 200 slides filled with data, examples and inspiration.
Who are they? Life base, values, emotions, tensions, offline and online lifestyle, attitude to money and shopping. The report provides a full context for strategic actions.
Seven changes 2018–2025 A summary of the most important mental and social changes that have taken place in the younger generation in recent years. From the disappearance of signposts to digital loneliness and the redefinition of relationships.
Partying and meeting people How young people build relationships, where they seek closeness and what a ‘good party’ means today. The social and emotional role of spending time together.