Game Story
We are standing at the threshold of a cultural revolution – gaming and esport are becoming entertainment forms declared to be equal to music, film or viewing classic sports.
0mln.
million gamers in Poland aged 9-55 y.o
0%
gamers are women when looking at people playing at least once a week
0%
gamers play mobile games
The Game Story report constitutes an important milestone for the Polish sector and gives a better understanding of this exceptionally important group of modern consumers.
The report contains exhaustive answers to the following questions:
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Who plays/ watches (age/ gender, other traits)
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What they play (different types of games)
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On what (PC, console, mobile)
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Why (important motivations/ benefits)
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… and how gamers view different brands.
Gaming and esport could be the chance for brands from different categories to expand or rejuvenate their target group, to refresh their image, to increase penetration and involvement into the brand.