Game Story 2
The pandemic has its consequences ... 105 more minutes a day during the week, 116 minutes longer on Fridays and 160 minutes longer on weekends. To relax? Time for yourself? Maybe for study? No, the players had that much more time to play games during the pandemic. Can your brand disappear from the screen during this time?
Game Story is a proprietary IQS study, first carried out in 2019. The second edition of the survey is devoted to the changes that have taken place in gaming in Poland over the last two years and confirms that the gaming industry has become one of the biggest beneficiaries of the pandemic. The second edition is a guide for brands wishing to learn how to achieve marketing success by including dedicated activities aimed at players. The report contains three modules: the main module, brands and influencers.