The Flexitarians are coming
Flexitarianism is a diet based on consuming a limited number of meat meals. This is still a fledgling term in Poland. However, the behavior that hides underneath the word occurs much more often.
0%
Poles do not eat or try to cut down on eating meat.
0%
of the people cutting down on meat believe that meat contains many chemicals and antibiotics
At present, 47% Poles declare that they never eat meat or try to cut down on eating it.
The report includes multiple insights and answers to such questions as:
– What are the motivations and needs tied to limiting consumption of meat?
– What are the barriers to this process?
– Who and what arguments do they use?
– What is the role of women, teenagers and men?
– How is meat tied to environment and health?
– What companies and categories currently have or may have an issue?
– Can the meat-related concerns constitute a market opportunity?
The report is the outcome of in-depth exploration of content that engages people online (with the use of the netdive content analysis platform) and a classic, quant-qual research approach.