Family Power
Family Power is a study dedicated to Polish families, the primary goal of which is to learn and understand the processes taking place in the family and to describe them in a marketing-applicable way.
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segments of families in Poland
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themes regarding children
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thematic modules
An in-depth exploration of the attitudes allows for drawing conclusions and developing insights that address real needs and tensions. An analysis of the attitudes of mothers and fathers allows understanding the differences and similarities in specific families and developing marketing solutions that are not just suited to family as a whole, but also suited individually to each of their members.
The report explores the following issues:
Parents’ needs and tensions – what drives them, what’s keeping them back, how do they manage and how can they be helped to manage even better.
Attitude to daily problems and resolving them – how can we help so that daily life is as satisfying to each of the family members as possible.
Decision-making schemes in the family – who, what, why – understanding what is happening and what is the dynamics’ of resolving daily dilemmas.
Consumer needs – what does the family and its members need, how can we provide them that.
Consumer behaviors, touchpoints – to see what channel to reach them through and with what.
Besides the basic version of the report, the following modules are also available: pregnancy and early maternity, digital & heroes, money & brands love.