Protein-eating
Functional food is an opportunity to build product or brand value. Proteins perfectly fit into the currently prevailing 'body cult'.
0%
of Poles say that the higher the protein content, the better the product
0%
think that products with high protein content are associated with something better and more expensive
0%
believe that plant proteins can completely replace those derived from meat
What matters is the percentage or amount of proteins a product contains. Percentage or amount of proteins contained becomes a quality message. The protein content also makes the product be perceived as more expensive, which can be a way of premiumisation in the portfolio.
In the protein-eating report you will find in-depth answers to the following research questions:
• What needs are met by protein / protein rich products?
• what are the motivations and actions?
• who and why buys such products?
• what are the barriers to the development of protein products?
• who and why is afraid of them?
• what product categories can and should benefit from the protein trend?
• can proteins be a market opportunity?