On the way to tomorrow
The only certain thing in life is change. The purpose of our latest report was to grasp the change taking place before our eyes, encompassing behavior and choices, identifying tensions that it generates, as well as observing patterns of conduct, beliefs and hierarchy of values.
In the report you will find issues such as:
- Fears and tensions, that have been accompanying Poles since the emergence of a pandemic
- Attitudes defined using 40 psychographic statements
- Portfolio size and restructuring
- Time distribution before and during the crisis
- Shopping channels before and during the crisis
- Revision of consumer plans for 2020
- "Crisis" segmentation of attitudes, patterns, strategies for dealing with times of crisis
Hard data, a representative sample of Poles and the first segmentation of Poles on the polish market in an era of change.
The "On the way to tomorrow" report has 200 slides.