Hajp Hunting 3

“A HYPE” is something that genuinely engages emotions, sparks widespread desire. A phenomenon that the consumer can’t just walk past with indifference.

It is engaging and it sparks the desire the participate at least for a moment, which would make it a magnet for Your brand. It is something that stays ahead of the trends, something you should share out loud.

The basic assumption of the next edition of the Hype Hunting project was to find the best inspirations that would help creative thinking and help prepare innovations that keep one ahead of the competition. This year’s edition contains the most attractive solutions that may inspire completely new marketing activities. 

Each Hype is described through the following:

  • Hype power, comprised of such values as:

    • Seduction – a hype needs to be desired if it is to produce trial and usage

    • Appealing – a hype needs to be attractive for the consumers 

    • Fresh – the hype’s power is influenced by how fresh and unique it is in the market 

  • Evaluation of the Needs that the hype responds to

  • Description of the hype’s action mechanism

  • Quotes that show how it is talked about by the target 

Are you looking for inspirations for actions directed to a specific target? All of our analyses are available for a representative sample of Poles aged 16 to 65, broken down into such subgroups as: Youths (16-36 y.o. no kids), Parents of kids aged 3 to 6 y.o., Adults 35+, Females and Males.

Ask about the report