Panel

Panelists

Opinie.pl has 110 K users. Panelists are consumers that you can meet in a store, café, on the street. They make the decisions on what and where to buy.

Each of them is described by over 70 defined variables, which allows us to learn more, such as i.e. what smartphone they use, if they use mobile banking, but also what types of sweets they eat.

Panel
Targeted groups

We conduct studies on representative samples.

Thanks to the size of the panel, we can reach distinct and challenging target groups. In our panel we have 14.5 K mothers of children born in 2016-2019, over 3 K SOHO businesses, 67 K regular beer consumers (including regional beer consumers), or 59 K users of mobile banking.

Panel
Execution

60% studies on the panel are conducted on average in 3 days. Such quick execution is possible thanks to our own, proprietary management program, Panel Manager.

We also conduct cyclical and tracking studies that respect the proper respondent non-participation periods.

Panel
Quality

We have developed continuous monitoring of the panel’s quality indicators. We use a dual verification method: we check the panelist’s hardware configuration, the consistency and logical coherence of their responses in the surveys and the response times.

Panel
Safety

We have individual GDPR consent forms for each panelist.

We have extensive experience in testing confidential materials, which are conducted based on proprietary software. All of the data acquired is stored on our own, secure servers.

Panel

Panel

The Poland-wide Opinie.pl research panel has 110 K. active users. Each of these users is described by over 70 variables, meaning that nobody knows more about the panelists than we do.

We are able to conduct various types of research projects (including cyclical and tracing studies) on representative samples for Internet users and all Poles. We know how important time is – 60% of the studies on the panel are conducted within 3 workdays.

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