Women’s World
Women’s World is the freshest and the most comprehensive study on women, conducted in cooperation with Ringier Axel Springer, which covered Polish women aged 16+.
The report includes five segments of contemporary women, together with their demographic characteristics and examples of marketing applications for each of the segments singled out. You will learn what values to use to communicate with the: Home Queens, Reality Sort-outers, Fate Boxers, Gallant Gals and E-princesses. Furthermore, based on the study conducted, we have singled out and described seven sources of women’s power.
The report is prepared in module form, which means You can pick the areas that are relevant for Your business.
We conduct lectures and workshops on chosen areas of the report, which allow better understanding of the sources of women’s power, their attitudes and segments.
See the offer and learn what women in Poland are like and what they want.