The Starszaki (Elders/Seniors) report
The ‘Starszaki’ report is a portrait of the 50+ generation and the most useful compendium of knowledge about one of the largest and most underestimated consumer groups in Poland.
The report includes:
• Their values – how they think about themselves and what they value
• Approach to age and ageing
• Attitudes and behaviours regarding health
• Relationships with loved ones and satisfaction with family life
• Attitude towards work and retirement (pension)
• Ways of spending leisure time
• Approach to money, saving, and investing
• Attitudes towards buying and spending money
• Use of media and digital (platforms/services)
Benefits:
1. We translate knowledge into action
Together with an experienced strategist, we help turn the report’s findings into concrete recommendations and communication solutions – regardless of the product category. Thanks to this, your brand/company will be able to communicate better and more effectively with the growing 50+ target
2. You receive access to data
Along with the report, you gain access to the Data Portal, which allows you to perform any analysis and deepen the results regarding subgroups of interest, as well as considering the specifics of your brand/product category or business objectives
3. We look wider & deeper
The study also included the 40–49 age group, which serves as a research benchmark. This allows us to see which messages aimed at younger individuals also reach older people – and vice versa. This perspective allows for the design of even more precise communication.