We carry out a full range of studies useful for developing company/brand price strategies, with consideration of the competition’s activities as well as the possibilities, expectations and likelihood of the consumers to purchase a given product or service.

We use our proprietary OptiRange™ methodology, used in three areas: portfolio optimization, establishing the optimal prices of products and product lines and setting the optimal price policy. 

With OptiRange™, we provide easy, safe and realistic solutions for business. It is easy to use thanks to the friendly simulator that allows forecasting business results and assuming different scenarios. It is safe, because with our help, the Client sets the final policy concerning the portfolio, prices and promotions. It is realistic, because data can be calibrated via the simulator using market data.

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