A well-designed concept is fundamental to effective communication. What is critical about concept tests is to blend the diagnosis with potential assessment.

We rely on our own methodology, InsightConceptScan™. It is accompanied by a qualitative exploration, during which we tap into our enormous experience in studying habits, categories and brands as well as strategic/concept workshops, during which we develop several concepts together  with the Client, together with their components. Quantitative stages are focused on diagnosis and validation, which is why we use modules helpful for understanding what the concept communications, what it’s message is and how it is understood, as well as the dimensions/ KPIs. Thanks to this, at the end of the research process we can answer the most important questions: which concept shows highest potential and what should be “amplified” to increase its impact.

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