IQS establishes a new quantitative team

In October 2025, Maciej Brysiak joined the IQS management team as Business Unit Director, taking charge of the newly created quantitative research team.

Within IQS, Maciej will be responsible for team building and development, acquiring new clients, developing research tools, and client service.

The new head has over 25 years of experience in the industry, gained while working for both Polish and international research agencies. He specialises in brand equity research, searching for and testing consumer insights, monitoring brand health, and creating research and analytical platforms that allow clients to monitor their brand and its development using tracking and ad hoc solutions.