New head of one of the research departments

Aleksander Marchlewski is responsible for all business processes, client service and management of one of the larger quantitative and qualitative research teams operating at IQS.

The new head has more than 25 years of experience in consumer & market insight positions in global companies such as Coca Cola, Unilever, Wyborowa S.A., Pernod Ricard EMEA-LATAM. In his most recent position at Pernod Ricard as Head of Consumer Insight for the Europe, Africa, South America, Middle East regions, he was responsible for managing and coordinating research projects in more than 40 countries and the work of 20 local CIs.

Marchlewski specialises in building strategies for brands based on consumer and business insights, comprehensive management of international research projects, building recommendations and implementation of research results into business. He has many years of experience in the implementation of segmentation and U&A research projects, tracking studies using AI, ethnographic projects, brand positioning, price elasticity research and shopper research.