IQS is a research partner for the ‘Log in to relationships’ campaign

The campaign focuses on relationships in a reality where screens are a constant feature of everyday life – for both adults and children. It draws attention to the importance of digital hygiene as an element of well-being and to the fact that daily habits related to technology affect the quality of relationships, concentration and the sense of closeness.

The campaign is organised by Agora Group, IAA Poland and Havas Play. IQS joined the campaign as a research partner. Our task is to check whether, to what extent and at what levels the ‘Log in to relationships’ campaign will contribute to increasing parents' awareness of digital hygiene and influence a change in attitudes, encouraging more conscious use of digital devices.