Synthetic Consumers

Today, more than ever before, we want to shorten the distance between questions and answers. We have succeeded in doing so. We have created a tool that allows you to test hypotheses, refine your course of action, and make the right choices faster – without waiting for further stages of analysis or additional rounds of research. With our solution, you gain constant access to structured knowledge about customer needs and behaviors, which facilitates and significantly speeds up product, marketing and communication decisions.

Collective Mind is an AI-based analytical assistant that uses synthetic personas built on research. Instead of relying on intuition or fragmentary observations, you work with archetypes that reflect the characteristics, motivations and goals of the entire target group. This allows you to quickly simulate the reactions of different types of users, verify assumptions and check which solutions/slogans/concepts make the most sense before investing time and budget in their implementation. As a result, Collective Mind helps you turn data into practical conclusions, reduce the risk of wrong decisions and navigate a dynamically changing market environment with greater confidence. Collective Mind is offered on a subscription basis.