Field 2.0

The proprietary IQS research platform works in online (CAWI) and offline (CAPI/PAPI) research and has been developed by our team for years. Thanks to full control over the solution, we can flexibly adapt it to the methodology and requirements of your research. In practice, this means more efficient implementation and certainty of the quality of the data we provide. Our system supports quality control of responses as soon as the survey is completed – it analyses them and encourages respondents to elaborate or clarify, which translates into more diagnostic results rather than vague statements.

Klaro is a virtual researcher who helps you achieve the depth typical of qualitative interviews. If you need to clarify or explore an issue that is important to you without having to launch a separate qualitative study, hire Klaro. Our virtual researcher engages in dialogue with the respondent: they ask questions, organise statements and ensure precision, giving you a clearer understanding of the context, motivations and language of users. Speaking of language, it is worth mentioning that Klaro is multilingual and can conduct conversations not only on various topics, but also in different languages. In comparative tests, responses from conversations with Klaro were 27.6% more comprehensive and qualitative than in classic open-ended questions, which makes it easier to draw conclusions and translate them into business decisions.