Analytics

Omnivision is a data portal with an interactive analytical module. It allows you to explore the results yourself without having to "queue up" for an analyst. The platform combines various data sources – such as tracking, segmentation, U&A and CX – allowing you to look at the bigger picture and more quickly match cross-sections to current business questions. In practice, this means less time wasted waiting and refining analytical requests, and more time for real work on insights: testing hypotheses, comparing groups, filtering, and finding answers exactly when you need them.

Automatic coding of open-ended responses is a module based on artificial intelligence resources that converts "raw" respondent statements into structured, analysis-ready data. Our mechanisms can even assign responses to new, previously unconsidered categories. Instead of manually reading and categorising hundreds or thousands of responses, you get a clear structure of topics with frequencies. Automation reduces delays and discrepancies typical of manual work, ensuring consistency and repeatability of the process. As a result, open-ended responses are no longer an add-on "to be read sometime," but become a fully-fledged source of data.

AtenaTabs is a tool for quickly producing tabular summaries and charts, which speeds up your work when you need multiple cross-sections and variants "here and now". With our solution, you can filter data, combine variables and modify analysis assumptions without having to spend a long time preparing subsequent files or repeating time-consuming steps. This is particularly valuable if you work with SPSS data and want dynamic, tailored results. Built-in data weighting support ensures that your conclusions are consistent with the accepted methodology, and you can quickly obtain reports that answer specific business questions.