Dynamic feedback

In a world where customer opinions have a real impact on purchasing decisions and business results, we help you keep your finger on the pulse. All without any additional effort on the part of your team or the need to launch further waves of research. We combine technology and analytical expertise to provide a current, structured picture of how your company/brand is perceived and evaluated by customers. You can identify problems faster, see where service quality works best and where it needs improvement, and compare your results with your competitors on a regular and comparable basis.

IQS Opinion Radar is a tool that automatically collects and organises reviews from Google Maps for any network of locations – shops, branches and service points. The tool works in the background around the clock, allowing you to respond in real time: identify recurring sources of dissatisfaction, track changes over time, compare locations with each other, and make operational decisions faster. As a result, customer reviews become a practical "radar" for quality and reputation management, supporting both quick corrective actions and long-term strategic decisions.