Online Qualitative Research
In the digital reality of qualitative research, what matters is speed, convenience for all participants, and the quality of insights. These are the reasons why we created IQSphere and Remi – tools that organise and accelerate the implementation of online qualitative research, while helping to collect more engaging and in-depth material. In addition, this tool duo makes the research process smoother, less operationally burdensome, and more predictable. Do you want to have complete control and observe the research at every stage, or perhaps just coordinate its progress from the "VIP bench"? Whichever option you choose, you will certainly find it easier to understand the perspective of the respondents.
IQSphere is our proprietary tool for designing and conducting qualitative online processes tailored to the research objective. It enables flexible formats that encourage participants to actively participate and share their experiences "on the fly", at a time convenient for them. Features such as the ability to add visual materials, 24/7 access and a preview of incoming content during the project allow you to see more quickly what really lies behind the opinions and behaviours of respondents. At IQSphere, we use ethnographic diaries, photo/video reports and first impression surveys, among other things, to provide you with authentic material that not only answers your research questions but also inspires further action.
Remi supports the implementation of online qualitative projects from an operational perspective. The tool centralises respondent data, simplifies consent management and automates communication, making the entire process faster and more organised. The whole process is secure and GDPR-compliant, and research transmissions are properly secured. Schedules, "research card" management and electronic consents increase workflow fluidity and relieve the team of repetitive tasks. As a result, you get high-quality execution without unnecessary complications – with greater precision and less risk of operational mishaps.